PRIVATE EQUITY SERVICES
Revenue execution is the difference between a good deal and a great exit.
NineRuns helps private equity firms and portfolio company CEOs identify commercial execution risk, close performance gaps, and drive predictable EBITDA growth - pre or post acquisition.
60+
Years in industrial B2B revenue leadership
30
Day diagnostic to board-ready deliverables
THE REVENUE EXECUTION GAP
Same strategy. Same capital. Dramatically different outcomes.
Private equity value creation plans often focus on strategy, pricing, acquisitions, and cost discipline. Yet in many mid-market industrial manufacturers and distributors, EBITDA underperformance comes down to something more fundamental: inconsistent commercial execution.
Two portfolio companies can share the same strategy, capital structure, and market opportunity and still deliver dramatically different results. The revenue engine is the main variable.
The result
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Revenue volatility
-
Forecast inaccuracy
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Avoidable EBITDA leakage during the hold period
THE SAME GAPS APPEAR REPEATEDLY
Inconsistent sales process discipline across the commercial organization
+
Weak frontline management and coaching reducing rep productivity
=
Limited forecast accuracy and pipeline visibility for investors
THE FOUR DIMENSIONS
We assess the full commercial engine, not just the numbers.
Our approach combines data analysis with direct insight: interviews with leadership, sales teams, and customers (including lost accounts).
DIMENSION 01
Customers
We conduct voice-of-customer interviews and analyze customer concentration, segmentation, and market penetration. Using a structured 9-box prioritization, we identify where growth truly exists and where risk may be hidden.
WHAT WE EXAMINE
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Voice-of-customer interviews, including lost accounts
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Customer concentration and dependency risk
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Market segmentation and penetration analysis
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TAM vs. current penetration, where growth actually exists
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9-box prioritization of accounts by growth potential and risk
Differentiation - Opportunities - Prioritization
THE PE REVENUE & TALENT DIAGNOSTIC
A 30-day structured diagnostic built for private equity.
NineRuns begins every engagement with a structured commercial diagnostic designed specifically for PE portfolio companies. It gives sponsors and portfolio leadership teams objective visibility into the execution risks affecting value creation, before those risks become problems.
Sales Process Maturity
Leadership & Coaching
Talent Alignment
Cultural Performance Friction
Revenue Predictability Risk
01
THE EXECUTION HEAT MAP
Board-ready visual of commercial execution risk across the organization
02
EBITDA IMPACT HYPOTHESES
Quantified estimates of value creation opportunity by execution lever
03
RISK ASSESSMENT
Revenue execution risk profile with prioritized gaps and dependencies
04
90-DAY ROADMAP
Prioritized improvement plan with clear ownership and milestones
05
ACCOUNTABILITY STRUCTURE
Clear roles, responsibilities, and performance expectations going forward
TYPICAL IMPACT
Portfolio companies typically see:
IMPROVED FORECAST ACCURACY
Greater pipeline visibility for management teams and investors, reducing surprises during the hold period.
MARGIN EXPANSION
Performance gains through stronger opportunity discipline, often without increasing headcount.
$
HIGHER PIPELINE CONVERSION
Stronger opportunity discipline at every stage, translating pipeline into predictable revenue.
EXIT READINESS
Increased operating confidence during the hold period and a stronger commercial story at exit.
WHY NINERUNS
Real-world industrial revenue leadership. Structured operating discipline.
NineRuns is led by Jerry Phillips and John Allenbach, who have built and scaled industrial businesses like Black & Decker, Grainger, and Danaher, leading national sales organizations in complex distribution and manufacturing environments.
Their approach brings a private equity operating mindset to every engagement, not generic consulting frameworks. The work is diagnostic-led, board-ready, and built to produce measurable EBITDA impact during the hold period.
Commercial Leadership Experience
Talent Diagnostics
PE Operating Mindset
20+ years working with Portfolio Companies
Structured Coaching Methodology