CASE STUDIES

Identify. Adjust. Achieve: Understanding Your True Sales Gap

This short video breaks down a simple yet powerful formula for identifying your “true gap”—the real amount of revenue you need to build into your pipeline to meet your sales goals. By factoring in your revenue targets, prior performance, one-time losses, and known wins, the true gap offers a clear, actionable view of your path forward. Track it monthly to stay proactive, reduce risk, and lead your territory with confidence.