CASE STUDIES
EXPLORE OUR WORK AT NINERUNS
Identify. Adjust. Achieve: Understanding Your True Sales Gap
This short video breaks down a simple yet powerful formula for identifying your “true gap”—the real amount of revenue you need to build into your pipeline to meet your sales goals. By factoring in your revenue targets, prior performance, one-time losses, and known wins, the true gap offers a clear, actionable view of your path forward. Track it monthly to stay proactive, reduce risk, and lead your territory with confidence.
CASE 1: Building a Stronger Sales Leadership Team
CLIENT: B2C home heating & cooling brand
CHALLENGE: Difficulty hiring and retaining top sales leadership
-
Developed a structured recruiting and hiring process
-
Defined competencies and "must-have" values for each role
-
Built a multi-stage interview framework with consistent plan for new hires
SOLUTION
RESULT
The Process let to higher-quality hires and stronger retention, and is now being expanded across additional sales and functional roles.
CASE 2: Enhancing Dealer Relationships Through Market Research
CLIENT: Global sporting goods manufacturer
CHALLENGE: Needed insight into dealer perceptions and competitive benchmarks
-
Built research hypotheses and conducted in-person dealer interviews
-
Identified key decision-making variables
-
Quantified findings through a web-based survey
SOLUTION
RESULT
NineRuns' recommendations led to improvements in customer service and digital tools. A follow-up survey confirmed increased dealer satisfaction and engagement.
CASE 3: Competing on Value, Not Just Price
CLIENT: Building products manufacturer
CHALLENGE: Competing with lower-priced competitors in a crowded market
-
Conducted research with dealers and end users
-
Identified undervalued differentiators, including a long-standing warranty
-
Guided the client to reposition the warranty as a key value driver
SOLUTION
RESULT
The client successfully raised prices by clearly communicating differentiated value, leading to improved profitability and market confidence.
CONTACT US
Like what you see? Get in touch to learn more.
