Jerry PhillipsJun 22, 20212 minWho Defines Your ValueWho ultimately defines your value proposition? If you said Marketing, you get partial credit, but it is the customer that defines it....
Jerry PhillipsJun 14, 20212 minIt's Not An Either-Or SituationIt’s not an either-or situation. This weekend we drove to Kansas to see our mothers and celebrate my mother’s 94th birthday. We love...
Jerry PhillipsJun 9, 20212 minLeading Versus LaggingWe own the trademark for the term “Intuitive to Intentional™”. People seem to like the term, and there are several interpretations of...
Jerry PhillipsMay 25, 20212 minThere Is Nothing Like A Crisis To Drive ChangeThere is nothing like a crisis to drive change. But how do you use a crisis to drive great change, the right change? How do you balance...